Just two months after public lockdown for the COVID-19 pandemic, MasterControl needed to replace an in-person customer event for customers in Europe with a virtual one. This digital event needed to allow for live streaming of speakers, breakout sessions, and a variety of tools to facilitate engagement with customers.
Working entirely remotely, my team and I created the Virtual Masters Conference as a microsite experience on mastercontrol.com. I designed the pages to work alongside our contracted streaming service for customers on the other side of the world. The site was successful and led to more participation than ever before, even in person.