The Challenge
MasterControl uses pay-per-click marketing campaigns to help with demand generation and the team needed landing page templates that would capture information from interested referral traffic. These pages would be used to present a single asset for download in exchange for a form completion so the page needed to sell the value of the asset.
The Solution
I designed these templates using our design system components combined with custom hero blade experiences. The assets and videos are presented above the fold with value propositions and supporting information next to our form. These templates proved to be successful, and help generate record qualified leads.
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