The Challenge
MasterControl Labs combines large amounts of product updates into a single development campaign called a program initiative and names each after a popular character in alphabetical order. I was contracted outside of my regular employment at MasterControl to create these posters given only the name of the character and meta information.
The Solution
For each poster, I started by researching the most important parts of fandom around the character, recognizable positions, and artistic styles. From there, I used a formulaic design approach to combine vector illustration with type treatments and textures to produce the final artwork. Shown here are the custom illustrations used to prepare the posters.
