One of my very first tasks for MasterControl was to update the company home page to integrate a new sales structure for the company's products referred to as "Next Gen" pricing. How do we simply and concisely condense the concept of seven solutions into a single, interactive presentation? This was a difficult undertaking for the marketing team, with a completely new way of selling our products and required that we tell a complex story in a matter of moments.
I used our existing brand elements and logo mark to create a series of icons with a distinct active state when selected. Clicking through each product gave a simple overview in the content area with a clear path to a next gen solution landing page. The remainder of the page design provided supporting content to these solutions by appealing to specific user interests such as ROI and barrier to entry.