The Challenge
Before we could move forward with major marketing projects we needed to clearly define for ourselves the structure, relationships, and techniques of the brand family. The style guide needed to provide enough guidance to allow the team to design consistently, but freely. It also needed to be easy to share and distribute internally.
The Solution
This was perhaps the most difficult project I worked on while at Aquamira because it was not only a design and branding task, but also a communication and relationship task. Working closely with the sales team, operations team, and CEO, I designed a brand style guide for the Aquamira family of brands. This guide became the key in our other undertakings such as an e-commerce site, trade show presence, and product catalog.
