The Challenge
When Aquamira licensed the Geigerrig brand the company had two web properties, two ways of placing online orders, and two different systems for managing content and orders. The objective of this project was to not only bring Geigerrig into the Aquamira brand family, but to also bring everything into a single system.
The Solution
Aquamira's website and platform were most functional for the business operations and had very strong domain authority, so the answer was to bring Geigerrig to that platform. It proved challenging since the brands were not initially cohesive and in harmony, so I worked with others on the team to also update the brand story. The result was a family of brands with consistent patterns that also allowed for individual expressions, while generating a steady stream of B2C orders.
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